A Peugeot with Patina – 1966 Peugeot 404

1966 Peugeot 404CThe Peugeot 404 was an elegant if not all that exciting car built in France from 1960 to 1975 and under contract in other countries until much later. The 404 could be had as a sedan, a wagon, a coupe or a convertible, and the undeniably pleasing bodies were done by Pininfarina. The convertible in particular was a look that had Pininfarina written all over it, so if you really squint it kind of looks like a Ferrari. It certainly didn’t go like a Ferrari, though, as the 404 never had anything more serious than a 1.6 liter four-banger. While it was a big seller in much of the world the 404, like any French car, never made a splash in the American market. It’s a fact that makes this California car a pretty rare find. The seller is the second owner and he’s had the car since 1968, so no murky past here. It’s just an honest, (very) used car. With over 200,000 miles, the car is entirely original and certainly has the looks of a car that’s been driven, and driven, and driven some more. But in that California way, it seems to wear its wage with distinction and charm rather than making you want to turn and look the other way.

The seller can be expected to put a lot of sentimental value into a car he’s had for over forty years, but that doesn’t translate to dollars and even with the current trend favoring original cars he wants too much money at asking price and given the bidding so far his reserve is too high as well. A very thoroughly restored or incredibly preserved example might be a real prize, but this blue car simply isn’t. It’s just someone else’s baby, and that’s not something that commands a premium.

Check out the 1966 Peugeot 404C here on eBay, where the “Buy It Now” price is set at $30,000 and the reserve is not yet met at $16,100.


  1. Note that the 404 is the subsequent version of the 403 Cabriolet that Columbo drove in prime time all those years. The roots of the 404’s styling in the 403 is plainly evident, the long rear deck in particular. And no matter how much I squint I sure don’t see any Ferrari resemblance.

  2. David Cherrick says:

    Was this an in-house design, or done by one of the Italian design houses??

  3. David Cherricck says:

    Sorry about that. The answer to my question is in the write-up. Guess I should read the write-up before asking a stupid question! I just looked at the pictures and didn’t see the traditional “PF” insignia on the front fenders, hence the question.

  4. They’re on the rear fender is why. “f”

    The 404C was built in Grugliasco and shipped to Sochaux for mechanicals. Great cars, fun to drive, especially with the Nardi floor shifter and Kugelfischer fuel injection. This one sold for $20K.

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